Thermal Spray Business Slogan

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The biggest challenge that small thermal spray coatings shops face is increasing sales. Medium and larger scale thermal spray coatings facilities that have the luxury of multitudes of oem approvals and massive sales teams have somewhat of a subdued problem when it comes to sales. However, this does not mean that unless the smaller thermal spray shops recruit a sizeable number of sales personnel, they are going to be out of luck. If you are a small thermal spray coatings service shop operator, there are a few things that you could do in a methodical manner from the standpoint of thermal spray marketing and the good news is that you do not need significant capital to invoke these steps. In this post, we will address the issue of developing and publicizing a business slogan for your thermal spray business. What we are talking about is common everywhere in other businesses and you simply need to emulate them. Essentially, your thermal spray business needs to have a slogan that potential customers can remember and sticks to their minds. Many thermal spray shops simply have a name such as abc coatings company or xyz thermal spray limited. That is a good starting point but no one is going to remember that name. For example, as soon as one says king of beers, you think of Budweiser; another example here; what comes to mind when I say we bring good things to life. Of course it is General Electric. The slogan could also nudge customers that have left you to come back to you or customers that know about you but have not dealt with you in recent times. This was the technique that Ford Motor Company used when they came up with the slogan that said “Have you driven a Ford lately”. Think about Wal-Mart – they have a slogan that is simple and powerful, namely “Always the lowest prices. Always”.And yet what is the slogan that is going to make a potential customer think of your abc coatings company or xyz thermal spray limited? Oh well you have a telephone number and a web site. But so does everyone else. So a slogan is almost an imperative.

When developing a slogan, try to be as creative as you can and you could include a key area of your thermal spray processing that might be unique and different from other clowns in the business. For example, if you are the cheapest thermal spray shop around, you could say “XYZ thermal spray limited – lowest prices around always”. If you are a specialist in aerospace coatings, you could have a slogan such as “abc coatings company – specialists in thermal spray ESPECIALLY aerospace”. If you are a quick turnaround organization, how about “In by nine, out by four”. Here are a few other slogans that I would like to suggest. (a) Nobody beats our thermal spray quality (b) Where quality always goes up and price always comes down ( c ) Quality and value for your thermal spray dollars (d) Your thermal spray dollars well spent (e) We treat your parts with love (f) Your friendly thermal spray experts (g) We love thermal spray and it shows (h) The scientific approach to thermal spray (I) Always on time. These are just some suggestions. Obviously, the more creative you are the better the slogan could stick in potential customers minds and that is the goal you are after. And once you have developed a slogan to go with your company name, publicize it and announce to the world; send a letter to all prospective customers and current customers along with a little public relations report. Customers like receiving such notices and announcements; if you do not tell them who will?